Why OTT and Free Streaming Are Taking Over Entertainment
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Recently, OTT services have become extremely popular with many viewers.
Especially after the COVID-19 pandemic, people spent more time at home, which greatly increased demand for OTT platforms.
OTT refers to services that deliver various types of content through the internet.
Netflix, Watcha, and TVING are well-known examples.
Unlike traditional cable TV, users can choose what they want to watch at any time.
Multiple reasons explain the rapid growth of OTT services.
First, users can access many genres in one place, giving them more options.
Films, series, and variety programs can be selected by preference.
In addition, OTT is cheaper than conventional subscription TV.
Watching on phones or tablets anytime is a major benefit.
However, as subscription fees keep rising, more people feel financial pressure.
As a result, attention toward free services is increasing.
Free platforms supported by ads let people watch without cost.
It is appealing to people sensitive to expenses.
FAST platforms are emerging as a new type of free streaming model.
KT recently introduced “Gi Live,” a FAST service that gained attention.
FAST is seen as a future growth engine in a slowing TV industry.
Free streaming’s strongest point is that users don’t need to pay.
Another plus is the wide range of available click here programs.
However, users must watch advertisements, which can be inconvenient.
Also, content quality may be lower than paid OTT services.
OTT and free platforms are expected to grow further.
Ad-based free models may become even more popular among users.
Being able to watch without cost is highly appealing.
I believe harmony between paid and free services is essential.
If both advantages are used properly, users can gain better experiences.
Upcoming changes in OTT and free streaming are highly anticipated.
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